THE BEAUTY BRIEF
More than just pretty words
At The Beauty Brief, an indie media outlet, I unpacked the latest beauty product launches and brand collaborations — analyzing them through a marketing lens and breaking down their go-to-market strategies.
✔ Polished articles that kept beauty insiders in the know
✔ Spilled the tea on the latest launches
✔ Analyzed the formula for standout campaigns
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A Taste of Summer: REFY’s Limited Edition Colors
Guava is the new black.
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InnBeauty Project Introduces First Vegan ‘Snail Mucin’ Serum
No snails were harmed in the making of this serum.
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Passport to Paradise: The Kopari SPF Collection
A first-class ticket to sun-kissed skin.
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e.l.f. Races To Make History at the Indy 500
From cosmetic bags to checkered flags.
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ILIA Beauty Launches Skin Rewind Complexion Stick
A foundation that turns back time?
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Charlotte Tilbury and F1 ACADEMY Team Up
The future of motorsports is female.
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Fenty Beauty’s New Hydrating Longwear Concealer
Is makeup getting even with skincare?
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Finding Comfort in Self-Care With Rare Beauty
Selena Gomez launches new body care line.
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The Unexpected Nails.INC x Cheez-It Collab
Nail innovation meets snack sensation.